About us

Redefining the modern woman

Kin Lottie was founded on one simple truth: women deserve better media. For too long, we’ve been given surface-level conversations, predictable narratives, and empowerment that comes with an asterisk. We wanted something different—something with depth, with style, with substance.

Here, ambition and innovation go hand in hand. From business to fashion, finance to culture, we deliver the kind of content that inspires and provokes thought. We provide real resources, bold conversations, and a platform that truly understands women, not just as consumers, but as leaders, disruptors, and innovators.

We also highlight the women shaping the world today, the ones rewriting the rules, breaking barriers, and proving that success has no singular look. This is more than media; it’s a movement.

Welcome to Kin Lottie 💋

the Why

Why it matters

Stylish woman in red outfit sits on bed holding phone in luxurious setting.

underrepresented

Women constitute only 24% of individuals featured in newspapers, television, and radio news. This disparity limits diverse perspectives and reinforces gender biases in media coverage.

misrepresented

A 2020 report from Enders Analysis studied the misrepresentation of women in the media, pointing out we are frequently portrayed as stereotypes. For example, forty-one percent of advertising showed women in a housewife role and twenty-eight percent in an office role.
Vibrant red strawberry on a Dior book, casting interesting shadows, Fall 2022.

underserved

According to Age Wave, money coverage in the most popular women’s magazines of nearly 1,600 editorial pages analyzed, only five pages covered financial advice. A 2018 Federal Reserve analysis found single women have more debt, higher credit card usage, and more past-payment delinquencies on their credit reports than men.

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